Digital Marketing with Drupal
- Paperback: 316 pages
- Publisher: WOW! eBook (March 9, 2022)
- Language: English
- ISBN-10: 1801071896
- ISBN-13: 978-1801071895
Digital Marketing with Drupal: Supercharge your digital marketing services by building your knowledge to become a skilled digital marketer with the power of Drupal
Drupal is an open-source platform for building ambitious digital experiences. With this Digital Marketing with Drupal practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns.
Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you’ve learned the fundamentals of digital marketing, you’ll see how to apply them to your Drupal website or online store. In addition, you’ll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services.
- Explore the most successful digital marketing techniques
- Create your digital marketing plan with the help of Drupal’s digital marketing checklist
- Set up, manage, and administer all the marketing components of a Drupal website
- Discover how to increase the traffic to your Drupal website
- Develop and implement an e-commerce marketing strategy for your Drupal Commerce store
- Manage your daily marketing activities using Drupal
- Get started with customizing your consumers’ digital experience
- Find out what’s next for Drupal and digital marketing
By the end of this Digital Marketing with Drupal book, you’ll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
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