Automating Salesforce Marketing Cloud

Automating Salesforce Marketing Cloud

eBook Details:

  • Paperback: 456 pages
  • Publisher: WOW! eBook (April 18, 2022)
  • Language: English
  • ISBN-10: 1803237198
  • ISBN-13: 978-1803237190

eBook Description:

Automating Salesforce Marketing Cloud: Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency.

Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you’ll be prepared to maximize your SFMC efficiency.

  • Understand automation to make the most of the SFMC platform
  • Optimize ETL activities, data import integrations, data segmentations, email sends, and more
  • Explore different ways to use scripting and API calls to increase Automation Studio efficiency
  • Identify opportunities for automation with custom integrations and third-party solutions
  • Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools
  • Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output

By the end of this Automating Salesforce Marketing Cloud book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.

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